Dozens companies took part in the symposium “Transforming the business world through purpose”

Dozens of Spanish companies took part in the symposium “Transforming the business world through purpose,” with more than 40 speakers who shared their business experiences and agreed on the need for companies to commit to happiness, and not profit, as their final objective The classic 20th century paradigm of looking at business from a practical…

Inés Alegre speaks about artificial intelligence as part of the “Chair Breakfast Lectures”

The Chair of Mission Leadership and Corporate Purpose held the second edition of the “Chair Breakfast Lectures” with Inés Alegre, lecturer in Managerial Decision Sciences at IESE Business School Inés Alegre spoke in the second edition of the “Chair Breakfast Lectures” about artificial intelligence, a computer system designed to perform operations considered to be characteristic of human intelligence,…

The new series of “chair breakfasts” begins with IESE lecturer Miguel Ángel Ariño

The UIC Barcelona Chair in Management by Missions and Corporate Purpose held its first “chair breakfast” of this academic year on 3 February. The special guest on this occasion was Miguel Ángel Ariño, a lecturer from the Department of Managerial Decision Sciences at IESE Business School. Lecturer Miguel Ángel Ariño recalled that “a mission is…

The Chair presents the book ‘Purpose-driven Organisations’

Dr Carlos Rey, Director of the UIC Barcelona Chair in Management by Missions and Corporate Purpose has published Purpose-driven Organizations. Management Ideas for a Better World, a book that puts forward innovative solutions to channel the individual goals of the people within organisations toward engagement with the organisation and with society. The publication analyses and proposes…

The journalist Ismael Nafría, will inaugurates the third edition of Desayunos Cátedra

On February 25, from 09.00 to 10.30, we invite you to the first of the Breakfast Chairs of this course . The session will be in charge of the journalist Ismael Nafría . Ismael Nafría is an independent journalist, with a long experience in different media, writer, consultant and speaker specialized in digital media. In recent years, he has collaborated with the Knight Center…

Vygon Spain presents the “Optimistic Hospital” during the “Desayunos Cátedra”

Florent Amion, managing director of Vygon Spain, was the guest speaker at the last “Desayunos Cátedra” session of the academic year. Under the title “Dreaming of an optimistic hospital”, Amion presented one of the company’s main social initiatives. The speaker began the session by explaining that, “what really moves us is this desire to transform…

Wolfgang Doering shares his experience on the benefits of Management by Missions

In the latest session of “Desayunos Cátedra” at UIC Barcelona, Wolfgang Doering, CEO of ELIX Polymers, talked about the difficulties of coping with cultural change for mature organisations with over 40 years of industry experience. The topic of the conference was “Cultural change through Management by Missions: the difficulties of transforming mature organisations based on…