Tools for the measurement of purpose in organizations developed by DPM-UIC Chair, in collaboration with the DPMC Foundation:
LIVING THE PURPOSE MODEL (2025). Measurement of Antecedents, Outcomes, and Consistency of Purpose. Developed from 15 years of research in more than 300 companies and 35,000 measurements with statistically validated measurement scales. The results offer predictive indicators, longitudinal measurements, benchmarking comparisons, and recommendations for improvement.
3D INDEX OF PURPOSE (2024). Developed jointly with the Corporate Excellence Centre for Reputation Leadership Foundation. The index offers companies three questions that are integrated into the climate survey, or similar, to measure the experience of purpose in the organization at 360º. It follows the criteria of statistical representativeness, clarity and anchoring effect.
PURPOSE 3D THESAURUS (2020-2024). Tool for in-depth analysis of the experience of purpose and the practices that drive its development in the organization. Developed from focus groups with executives and employees of companies with high levels of purpose experience. Revised in collaboration with academic experts and consultants. New indicators and lessons learned are added periodically.
3D MODEL OF PURPOSE (2023). With a three-dimensional framework, it structures the measurement of purpose around the following variables: practices that drive purpose, experience of purpose, unity, sense of contribution, and balanced values.
PURPOSE STRENGTH MODEL (2019). It promotes research on causal relationships between variables. Developed in collaboration with researchers from UNAV and IESE. It structures the variables of the DPM INDEX under the linear logic of antecedents, implementation and outcomes and incorporates hypotheses about other dependent and independent variables.
DPM INDEX (2012). Created in 2012 from large-scale research in companies of different sectors, sizes and countries. Pioneer tool in the measurement of purpose, the key levers for its development (Knowledge, Identification and Commitment, Strategy, Systems, Leadership) and the related cultural variables (Values, Unity, Motivation).