Management by missions is a corporate purpose and organization model based on people, their motivations, their values and the transcendence of their actions. This translates into a governance and organization system that deploys the idea of mission at different levels of the organization creating missions for departments, teams and people.

The Chair Management by Missions and Corporate Purpose was created on the initiative of the Faculty of Economic and Social Sciences of UIC Barcelona, and in  collaborationwith different sponsoring companies, who are particularly committed to involving their staff in the company mission.